building

Authentic content is about to make a comeback

Authentic content is about to make a comeback !

Graphic on a dark grid background with the text: Authentic content is making a comeback

For the past few years AI content has been flooding our feeds, from reels to motivational Linkedin posts.

And for a while it worked, engagement climbed and numbers looked good.

But this can’t last forever. If it does though, the online will soon be just agents interacting with each other, and that sounds incredibly dystopian.

If platforms truly optimize for engagement, then authentic, human content should rise again. Or so I hope.